Cocaine’s a hell of a drug, but you’re not seeing things: That, indeed is Showtime’s old 1980s-era logo pasted all over marketing materials and promos for “Black Monday,” a tongue-in-cheek tale of the excesses exhibited by Wall Street traders in the lead-up to the stock market crash of 1987. The logo, which hasn’t been in use in decades, was dusted off to help add to the retro look of the comedy.
“We got to throw away the rule book on this show, and we decided to shoot for cool and not necessarily adhere to a more conventional [campaign],” says Showtime chief marketing officer Don Buckley. “One thing led to another, and it was this progressive line of thinking that suggested to us we could reach back 30 years to the Showtime branding and logo.”
The old Showtime logo, as seen on air and throughout the “Black Monday” marketing campaign,...
“We got to throw away the rule book on this show, and we decided to shoot for cool and not necessarily adhere to a more conventional [campaign],” says Showtime chief marketing officer Don Buckley. “One thing led to another, and it was this progressive line of thinking that suggested to us we could reach back 30 years to the Showtime branding and logo.”
The old Showtime logo, as seen on air and throughout the “Black Monday” marketing campaign,...
- 1/21/2019
- by Michael Schneider
- Variety Film + TV
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