Netflix broke with its longstanding practice of withholding viewer data and revealed that some 80 million households viewed Bird Box in its first four weeks of release.
CEO Reed Hastings made that information public in the investor letter that accompanied the company’s fourth quarter earnings report, as he sought to demonstrate momentum for Netflix’s original film slate.
Susanne Bier’s film — which has been resonating in pop culture, as evidenced by such ill-advised pranks as the blindfolded Bird Box challenge — is just one example of the growing strength of the streaming giant’s original films, Hastings noted.
Hastings also disclosed viewer numbers for its Spanish original Elite (20 million), its Turkish-original series, Protector (10 million) and You (40 million).
It was clear from the debut of the Sandra Bullock film that it was going to be a hit. Nielsen reported that nearly 26 million U.S. subscribers watched Bird Box in its first week.
CEO Reed Hastings made that information public in the investor letter that accompanied the company’s fourth quarter earnings report, as he sought to demonstrate momentum for Netflix’s original film slate.
Susanne Bier’s film — which has been resonating in pop culture, as evidenced by such ill-advised pranks as the blindfolded Bird Box challenge — is just one example of the growing strength of the streaming giant’s original films, Hastings noted.
Hastings also disclosed viewer numbers for its Spanish original Elite (20 million), its Turkish-original series, Protector (10 million) and You (40 million).
It was clear from the debut of the Sandra Bullock film that it was going to be a hit. Nielsen reported that nearly 26 million U.S. subscribers watched Bird Box in its first week.
- 1/17/2019
- by Dawn C. Chmielewski
- Deadline Film + TV
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