Beloved daytime soap opera Search for Tomorrow ended its 35-year run on December 26, 1986. After more than three decades on CBS, the Procter & Gamble-produced drama moved in NBC in 1982 but failed to draw in viewers on peacock network.
In "A Complete, Concise Yearly History of TV Soap Operas" in 1978 for The Soap Box, John Genovese described attempts by CBS to launch a successful TV soap opera in 1951.
Then on September 3 of that year, CBS jumped on the bandwagon again with two new offerings. The first, The Egg and I, featured Pat Kirkland and Frank Craven in a serial adaptation of Betty's McDonald's book. Egg went rotten on August 1, 1952.
The other serial to make its appearance that day was a Procter & Gamble Production called Search for Tomorrow, created by Roy Winsor and headlining a B-movie starlet named Mary Stuart in the central role of beleaguered housewife Joanne Barron. Need we...
In "A Complete, Concise Yearly History of TV Soap Operas" in 1978 for The Soap Box, John Genovese described attempts by CBS to launch a successful TV soap opera in 1951.
Then on September 3 of that year, CBS jumped on the bandwagon again with two new offerings. The first, The Egg and I, featured Pat Kirkland and Frank Craven in a serial adaptation of Betty's McDonald's book. Egg went rotten on August 1, 1952.
The other serial to make its appearance that day was a Procter & Gamble Production called Search for Tomorrow, created by Roy Winsor and headlining a B-movie starlet named Mary Stuart in the central role of beleaguered housewife Joanne Barron. Need we...
- 12/26/2018
- by Roger Newcomb
- We Love Soaps
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