Hulu wants viewers to turn up the volume for a good cause this year and stream its two new Asmr-inspired scenics, the latest in the streaming service’s slow-tv answer to the famed Yule log after last year’s “Puppies Crash Christmas.”
For the uninitiated, Asmr stands for “autonomous sensory meridian response,” a perceptual phenomenon in which a person experiences a physical tingling around the scalp, neck, and shoulders upon being exposed to sensory stimuli – usually auditory. The Asmr trend has inspired countless YouTube videos in which influencers whisper or manufacture noises intended to evoke the response.
Read More: ‘Puppies Crash Christmas’: Hulu Continues Its Holiday Tradition of Addictive ‘Yule Log’ Alternatives
“What Asmr really triggers is when you cue those visuals images in that moment with something that’s very audio-driven. It adds a level of sensory,” said Hulu’s VP of brand marketing and culture, Nick Tran.
For the uninitiated, Asmr stands for “autonomous sensory meridian response,” a perceptual phenomenon in which a person experiences a physical tingling around the scalp, neck, and shoulders upon being exposed to sensory stimuli – usually auditory. The Asmr trend has inspired countless YouTube videos in which influencers whisper or manufacture noises intended to evoke the response.
Read More: ‘Puppies Crash Christmas’: Hulu Continues Its Holiday Tradition of Addictive ‘Yule Log’ Alternatives
“What Asmr really triggers is when you cue those visuals images in that moment with something that’s very audio-driven. It adds a level of sensory,” said Hulu’s VP of brand marketing and culture, Nick Tran.
- 12/16/2018
- by Hanh Nguyen
- Indiewire
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