Sunday Am Update with chart after Friday 11:04Pm and Saturday Am update: While it’s often written that the weekend that lands prior to or around Halloween is deathly slow, it really depends on what the studios put on the marquee. We could have said the same thing about the third weekend in October, that it’s just a platform for lackluster wares, a pig pile of counter-programming.
But Universal/Miramax/Blumhouse’s Halloween proved that business theory wrong last weekend with the second-best start ever for the month with $76.2M. And the horror sequel is showing again that there’s money to be made at the end of October, with a studio-reported second weekend of $32M second weekend, -58%, a great hold for a slasher, beating the second weekend of such horror movies as The Nun (-66%) and The Conjuring 2 (-63%) and not that far from Annabelle: Creation...
But Universal/Miramax/Blumhouse’s Halloween proved that business theory wrong last weekend with the second-best start ever for the month with $76.2M. And the horror sequel is showing again that there’s money to be made at the end of October, with a studio-reported second weekend of $32M second weekend, -58%, a great hold for a slasher, beating the second weekend of such horror movies as The Nun (-66%) and The Conjuring 2 (-63%) and not that far from Annabelle: Creation...
- 10/28/2018
- by Anthony D'Alessandro
- Deadline Film + TV
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