Viacom has tapped former Lego exec Lars Silberbauer as the new Svp of MTV Digital Studios.
At Lego, Silberbauer is credited with building the storied Danish toy brand’s global social media strategy from scratch (12 million Facebook fans and 1 billion annual YouTube views), as well as the launch of Lego TV in 24 markets, which features animated content. At MTV, Silberbauer will oversee creative, development, and production for the network’s digital originals, and charge all of MTV’s social media channels.
MTV says that it is currently riding its highest linear ratings streak in seven years, and seeking to expand its reach on mobile and social media via the relaunch of popular shows like Trl and Cribs -- as well as original series. Parent company Viacom unveiled some of these plans during a presentation at the first-ever NewFronts West earlier this month.
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At Lego, Silberbauer is credited with building the storied Danish toy brand’s global social media strategy from scratch (12 million Facebook fans and 1 billion annual YouTube views), as well as the launch of Lego TV in 24 markets, which features animated content. At MTV, Silberbauer will oversee creative, development, and production for the network’s digital originals, and charge all of MTV’s social media channels.
MTV says that it is currently riding its highest linear ratings streak in seven years, and seeking to expand its reach on mobile and social media via the relaunch of popular shows like Trl and Cribs -- as well as original series. Parent company Viacom unveiled some of these plans during a presentation at the first-ever NewFronts West earlier this month.
Visit Tubefilter for more great stories.
- 10/22/2018
- by Geoff Weiss
- Tubefilter.com
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