Exclusive: Sugar23, the production venture founded by Oscar-winning Spotlight producer Michael Sugar, has launched a brand incubator and investment division. Kristin Patrick, the former chief marketing officer of PepsiCo, has been hired to run Sugar23 Global.
Patrick will spearhead plans to incubate and launch new brands, or make equity investments in existing brands and revitalize them. The connective tissue is to create a brand experience that relates to the entertainment space and excites the consumer.
This new division allows longtime Anonymous Content manager/producer Sugar to meld his showbiz experience with Patrick’s brand building skills. Sugar23 Global will offer a full-service suite of advanced capabilities in research and analytics, brand strategy and investment, content production, product design, and experience development to create a holistic and relevant consumer brand connection.
Sugar’s business has gotten off the ground quickly. Most recent is the new Netflix series Maniac, with Cary Fukunaga directing and Emma Stone,...
Patrick will spearhead plans to incubate and launch new brands, or make equity investments in existing brands and revitalize them. The connective tissue is to create a brand experience that relates to the entertainment space and excites the consumer.
This new division allows longtime Anonymous Content manager/producer Sugar to meld his showbiz experience with Patrick’s brand building skills. Sugar23 Global will offer a full-service suite of advanced capabilities in research and analytics, brand strategy and investment, content production, product design, and experience development to create a holistic and relevant consumer brand connection.
Sugar’s business has gotten off the ground quickly. Most recent is the new Netflix series Maniac, with Cary Fukunaga directing and Emma Stone,...
- 9/26/2018
- by Mike Fleming Jr
- Deadline Film + TV
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