A few years ago, veteran indie film producer Gigi Pritzker had a stroke of “Genius.”
Pritzker had been trying for years to get a movie biopic of Albert Einstein off the ground but the script and other elements never quite gelled. She eventually realized the problem was that Einstein’s remarkable life was too unwieldy for a two-hour format. But it was ripe for execution as a limited TV series.
Welcome to “Strictly Business,” Variety‘s weekly podcast featuring conversations with industry leaders about the business of entertainment. Today’s guest is Pritzker, CEO of production banner Mwm.
Listen to this week’s podcast below:
The Einstein project, produced in partnership with Imagine Entertainment, became the basis of the National Geographic Channel’s “Genius” anthology series, which is heading into its third season next year. The “Genius” experience encouraged Pritzker to reorganize her erstwhile OddLot Entertainment banner from a film-centric...
Pritzker had been trying for years to get a movie biopic of Albert Einstein off the ground but the script and other elements never quite gelled. She eventually realized the problem was that Einstein’s remarkable life was too unwieldy for a two-hour format. But it was ripe for execution as a limited TV series.
Welcome to “Strictly Business,” Variety‘s weekly podcast featuring conversations with industry leaders about the business of entertainment. Today’s guest is Pritzker, CEO of production banner Mwm.
Listen to this week’s podcast below:
The Einstein project, produced in partnership with Imagine Entertainment, became the basis of the National Geographic Channel’s “Genius” anthology series, which is heading into its third season next year. The “Genius” experience encouraged Pritzker to reorganize her erstwhile OddLot Entertainment banner from a film-centric...
- 9/25/2018
- by Cynthia Littleton
- Variety Film + TV
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