You don’t say no when J.K. Rowling invites you to explore New York City.
The Harry Potter author and the cast of “Fantastic Beasts: The Crimes of Grindelwald” formed an armada of wizards, witches, and few lucky muggles as they traveled around the Big Apple raising awareness for the upcoming film. The event was ostensibly arranged to draw attention to a new trailer for the hotly anticipated sequel, but it was also a chance for Variety to observe the media-shy author in action.
Warner Bros., the studio behind the Potter franchise, left nothing to chance. As the actors and Rowling made the rounds from one spiffy midtown eatery to another, they were greeted at each stop by hordes of social media influencers from across the globe, selected because of their reverence for all things Hogwarts. Here’s a blow-by-blow of a day that would test the endurance of even the most seasoned Quidditch champ.
The Harry Potter author and the cast of “Fantastic Beasts: The Crimes of Grindelwald” formed an armada of wizards, witches, and few lucky muggles as they traveled around the Big Apple raising awareness for the upcoming film. The event was ostensibly arranged to draw attention to a new trailer for the hotly anticipated sequel, but it was also a chance for Variety to observe the media-shy author in action.
Warner Bros., the studio behind the Potter franchise, left nothing to chance. As the actors and Rowling made the rounds from one spiffy midtown eatery to another, they were greeted at each stop by hordes of social media influencers from across the globe, selected because of their reverence for all things Hogwarts. Here’s a blow-by-blow of a day that would test the endurance of even the most seasoned Quidditch champ.
- 9/25/2018
- by Rebecca Rubin
- Variety - Film News
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