Warner Bros’ Crazy Rich Asians is expected to reign supreme in its second weekend with $16 million-$18 million as the summer box office winds down.
Those K-12 schools off according to comScore fall from 57% last Friday to 40% this weekend, but an even harder drop is among colleges, which move from 90% off to 57% off over the same time frame.
Crazy Rich Asians earned $5.5M yesterday, bringing its week’s cume to $44.4M. As we mentioned before, this film will easily get to $100M-$110M stateside, but it will emulate a different gross pattern than DreamWorks’ The Help, another big diversity hit based on a bestselling femme novel. While that movie played deep into the South and even touched churchgoers, Crazy Rich Asians crushes in big cities.
Stx’s gross-out puppet Melissa McCarthy comedy The Happytime Murders is making one of summer’s last stands for a genre that has been pained at...
Those K-12 schools off according to comScore fall from 57% last Friday to 40% this weekend, but an even harder drop is among colleges, which move from 90% off to 57% off over the same time frame.
Crazy Rich Asians earned $5.5M yesterday, bringing its week’s cume to $44.4M. As we mentioned before, this film will easily get to $100M-$110M stateside, but it will emulate a different gross pattern than DreamWorks’ The Help, another big diversity hit based on a bestselling femme novel. While that movie played deep into the South and even touched churchgoers, Crazy Rich Asians crushes in big cities.
Stx’s gross-out puppet Melissa McCarthy comedy The Happytime Murders is making one of summer’s last stands for a genre that has been pained at...
- 8/22/2018
- by Anthony D'Alessandro
- Deadline Film + TV
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