BuzzFeed’s Tasty digital food brand is cultivating a fleet of culinary experts with the launch of its very own Talent Program, which will see luminary chefs and homegrown digital stars creating newcontent formats for the viral recipe destination.
The Tasty Talent Program will be led by executive chef-in-residence Marcus Samuelsson, the restaurateur behind Harlem’s famed Red Rooster. BuzzFeed called the initiative Tasty's biggest step to date in evolving beyond its core recipe video format, which regularly rack up millions of views on Facebook Watch and YouTube.
The other members of the Talent Program, all of whom have signed multiyear deals with BuzzFeed, include Beard-nominated Harlem chef Jj Johnson, Top Chef alum Claudette Zepeda-Wilkins, and spice scientist Kanchan Koya. The program also comprises four homegrown chefs from the Tasty team: video producer Alix Traeger, senior culinary specialist Alexis de Boschnek, recipe developer and producer Rie McClenny, and Vaughn Vreeland.
The Tasty Talent Program will be led by executive chef-in-residence Marcus Samuelsson, the restaurateur behind Harlem’s famed Red Rooster. BuzzFeed called the initiative Tasty's biggest step to date in evolving beyond its core recipe video format, which regularly rack up millions of views on Facebook Watch and YouTube.
The other members of the Talent Program, all of whom have signed multiyear deals with BuzzFeed, include Beard-nominated Harlem chef Jj Johnson, Top Chef alum Claudette Zepeda-Wilkins, and spice scientist Kanchan Koya. The program also comprises four homegrown chefs from the Tasty team: video producer Alix Traeger, senior culinary specialist Alexis de Boschnek, recipe developer and producer Rie McClenny, and Vaughn Vreeland.
- 8/22/2018
- by Geoff Weiss
- Tubefilter.com
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