Makeup brand Too Faced has tapped noted beauty creator Jackie Aina -- who counts upwards of 2.4 million YouTube subscribers -- to help make its line more inclusive for a wider range of skin tones.
In what amounts to a first-of-its-kind collaboration between influencer and brand, Too Faced enlisted Aina to consult on its existing Born This Way foundation range, whereupon she helped develop nine new shades to suit darker tones. Aina worked closely with Too Faced co-founder Jerrod Blandino over the past year to fill in gaps within the line so that every consumer might find a match. Aina's nine new shades are available today, priced at $39 per bottle.
Visit Tubefilter for more great stories.
In what amounts to a first-of-its-kind collaboration between influencer and brand, Too Faced enlisted Aina to consult on its existing Born This Way foundation range, whereupon she helped develop nine new shades to suit darker tones. Aina worked closely with Too Faced co-founder Jerrod Blandino over the past year to fill in gaps within the line so that every consumer might find a match. Aina's nine new shades are available today, priced at $39 per bottle.
Visit Tubefilter for more great stories.
- 6/26/2018
- by Geoff Weiss
- Tubefilter.com
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