Nickelodeon will produce Pinky Malinky, a new animated series for Netflix based on its character, as Viacom’s cable networks begin to develop shows for digital outlets and other third parties.
This new strategy, which Viacom dubs the “studio model,” marks an attempt to take advantage of streaming services and mobile carriers to capture audiences that can’t be found on pay TV. Viacom’s six flagship networks — MTV, Comedy Central, Bet among them — will begin identifying characters or shows that could be reinterpreted for new audiences.
MTV, under the banner of MTV Studios, has begun to pick through its 35-year archives of youth-centric content to re-imagine its shows for non-Viacom platforms. In addition to tapping its library, MTV will produce new shows, starting with The Valley, about a group of friends growing up in the Mexican border town of Nogales, TX.
Viacom CEO...
This new strategy, which Viacom dubs the “studio model,” marks an attempt to take advantage of streaming services and mobile carriers to capture audiences that can’t be found on pay TV. Viacom’s six flagship networks — MTV, Comedy Central, Bet among them — will begin identifying characters or shows that could be reinterpreted for new audiences.
MTV, under the banner of MTV Studios, has begun to pick through its 35-year archives of youth-centric content to re-imagine its shows for non-Viacom platforms. In addition to tapping its library, MTV will produce new shows, starting with The Valley, about a group of friends growing up in the Mexican border town of Nogales, TX.
Viacom CEO...
- 6/21/2018
- by Dawn C. Chmielewski
- Deadline Film + TV
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