Between safe bets and innovative content trends, TV has kept its appeal and is taking advantage of new forms of distribution, research company Eurodata TV Worldwide reported Monday at TV conference and market MipTV in Cannes, France.
Eurodata observed strong regional disparities and the rise of new forms of consumption. Over the 95 countries analyzed by Eurodata last year for its “One TV Year in the World” report, the global individual viewing time for television stood at 2 hours and 56 minutes. However, this figure concealed strong disparities between the continents: from Asia with just 2 hours and 25 minutes to North America, which ranked highest with 4 hours and 3 minutes. Europe followed closely behind with 3 hours and 49 minutes per person daily.
“In the last 25 years, global TV viewing time has remained steady, despite the increasing availability of video content online. Thus, in North America and Asia, we are seeing a slight dip, but South America...
Eurodata observed strong regional disparities and the rise of new forms of consumption. Over the 95 countries analyzed by Eurodata last year for its “One TV Year in the World” report, the global individual viewing time for television stood at 2 hours and 56 minutes. However, this figure concealed strong disparities between the continents: from Asia with just 2 hours and 25 minutes to North America, which ranked highest with 4 hours and 3 minutes. Europe followed closely behind with 3 hours and 49 minutes per person daily.
“In the last 25 years, global TV viewing time has remained steady, despite the increasing availability of video content online. Thus, in North America and Asia, we are seeing a slight dip, but South America...
- 4/9/2018
- by Leo Barraclough
- Variety Film + TV
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