Well, if ya’ can’t beat em’, join em’. Or exploit em’. And “piggy-back” on em’. An old adage, but that’s been the thinking of the movie studios whenever they’re threatened by other forms of entertainment. Too many folks are staying at home, listening to the radio, rather than filling the movie houses? Turn some of the big radio stars into movie stars (as with Jack Benny and Bob Hope) and make some films based on the popular radio series (as Columbia did with Blondie, which was based on the still-running newspaper comic strip). And what supplanted the radio as the preferred home-based entertainment? Television, adding visuals to keep the “bijou” neighborhood theatres empty. This time the studios offered gimmicks and enhancements that the then tiny screens couldn’t match: 3D, stereophonic sound, and Cinemascope, which lead to Cinerama, not to mention the tricks and tools spearheaded by...
- 3/28/2018
- by Jim Batts
- WeAreMovieGeeks.com
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