“Darkest Hour,” “The Shape of Water,” “Three Billboard Outside Ebbing, Missouri” and “Lady Bird” have now each grossed over $40 million. That places them at or above “The Big Sick,” which for months was the year’s top specialized film release. After their initial boost post nominations, all dropped this weekend; that’s normal. But several have more life in them yet.
Super Bowl Weekend, and the lack of new titles doing much business, helped create both screen space and audience attention, but most of their performance comes from the films’ own strengths.
Among new titles, Best Foreign Language Film contender “A Fantastic Woman” scored as the best limited opener of the year so far. It opened the same day as Netflix debuted Hungarian “On Body and Soul,” nominated in the same category. It skipped theatrical play and, unlike their contenders “Mudbound” and “Icarus” in other categories, Netflix is not running “for your consideration” ads.
Super Bowl Weekend, and the lack of new titles doing much business, helped create both screen space and audience attention, but most of their performance comes from the films’ own strengths.
Among new titles, Best Foreign Language Film contender “A Fantastic Woman” scored as the best limited opener of the year so far. It opened the same day as Netflix debuted Hungarian “On Body and Soul,” nominated in the same category. It skipped theatrical play and, unlike their contenders “Mudbound” and “Icarus” in other categories, Netflix is not running “for your consideration” ads.
- 2/4/2018
- by Tom Brueggemann
- Indiewire
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