Director and producer Senain Kheshgi has teamed up with advertising industry veteran Jonathon Ker to launch Majority, a new production company with an all-female roster.
The Los Angeles-based company announced on Wednesday that it is focused on creating opportunities for female directors in the commercial, music video, and branded spaces, while developing their voices as independent filmmakers working on their own projects. The goal is to address gender disparity within the commercial industry and create a new pipeline to expand creative opportunities for female directors.
“Women drive the economy through our buying power and influence, yet are only 10% of commercial directors,” Kheshgi said. “We saw this as an opportunity to create a space for women directors to speak directly to consumers through their work and artistry. Majority is a community of collaborators dedicated to cultivating and amplifying the careers of women in commercial and independent film.”
The venture had its inception at M&C Saatchi La, where...
The Los Angeles-based company announced on Wednesday that it is focused on creating opportunities for female directors in the commercial, music video, and branded spaces, while developing their voices as independent filmmakers working on their own projects. The goal is to address gender disparity within the commercial industry and create a new pipeline to expand creative opportunities for female directors.
“Women drive the economy through our buying power and influence, yet are only 10% of commercial directors,” Kheshgi said. “We saw this as an opportunity to create a space for women directors to speak directly to consumers through their work and artistry. Majority is a community of collaborators dedicated to cultivating and amplifying the careers of women in commercial and independent film.”
The venture had its inception at M&C Saatchi La, where...
- 1/31/2018
- by Dave McNary
- Variety - Film News
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