“Songs for Screens” (formerly known as “Synch This”) is a Variety column written by Andrew Hampp, a VP at New York-based music sponsorship and experiential agency Mac Presents and former branding correspondent for Billboard. Each week, the column will highlight noteworthy use of music in advertising and marketing campaigns, as well as new and catalog songs that we deem ripe for synch use.
Remember slow news days? Me neither. Where the latest news cycles have become relentlessly negative as the world does some serious soul-searching, pop music has become either deliberately escapist (witness Ed Sheeran’s “Shape of You,” the entirety of Taylor Swift’s “Reputation”), innocuous (the back-to-back Hot 100 No. 1s of Cardi B and Post Malone) or downright nihilistic (hardcore rap).
As ad agencies and TV showrunners alike wrestle with how to incorporate the current political climate into their latest commercials and prime-time hits (some more successfully than others), a new niche is being carved...
Remember slow news days? Me neither. Where the latest news cycles have become relentlessly negative as the world does some serious soul-searching, pop music has become either deliberately escapist (witness Ed Sheeran’s “Shape of You,” the entirety of Taylor Swift’s “Reputation”), innocuous (the back-to-back Hot 100 No. 1s of Cardi B and Post Malone) or downright nihilistic (hardcore rap).
As ad agencies and TV showrunners alike wrestle with how to incorporate the current political climate into their latest commercials and prime-time hits (some more successfully than others), a new niche is being carved...
- 11/24/2017
- by Andrew Hampp
- Variety - Film News
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