DC Comics’ “Justice League” (Warner Bros.) opened to just shy of $100 million. That makes it the seventh best opening for 2017, just $7 million shy of DC’s “Wonder Woman,” which would seem a reasonable box-office launch.
But the movie marks a disappointment in relation to its $300-million production cost–before worldwide marketing expenses. Yet again, DC and Warners seem to be whiffing this crucial Batman/Superman/Wonder Woman franchise at bat against rival Disney/Marvel– which just delivered a home run with “Thor: Ragnarok.”
Nonetheless “Justice League” boosted the weekend — with help from a surprisingly strong showing for family heart-tugger “Wonder” (Lionsgate) — to more than $200 million total box office. That’s more than $40 million ahead of last year, when “Fantastic Beasts and Where to Find Them” debuted to $79 million.
Boasting a robust ensemble of familiar superheroes and fresh franchise entries including Aquaman, the epic was expected to reach $110 million or better.
But the movie marks a disappointment in relation to its $300-million production cost–before worldwide marketing expenses. Yet again, DC and Warners seem to be whiffing this crucial Batman/Superman/Wonder Woman franchise at bat against rival Disney/Marvel– which just delivered a home run with “Thor: Ragnarok.”
Nonetheless “Justice League” boosted the weekend — with help from a surprisingly strong showing for family heart-tugger “Wonder” (Lionsgate) — to more than $200 million total box office. That’s more than $40 million ahead of last year, when “Fantastic Beasts and Where to Find Them” debuted to $79 million.
Boasting a robust ensemble of familiar superheroes and fresh franchise entries including Aquaman, the epic was expected to reach $110 million or better.
- 11/19/2017
- by Tom Brueggemann
- Indiewire
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