Remember when Warner Bros.’ surprise smash “It” seemed like it might augur the revival of a near-dreadful box-office year? While “It” now stands at $315 million, that second wind didn’t happen — and looking ahead, there’s little hope of another film worthy of that optimism. Of course, in two weeks we have a new movie from the Marvel conveyor belt in “Thor: Ragnarok,” which could open above $100 million. However, even at that level, it may not rise to savior status.
Initial returns for “It” set records, single-handedly reversed several weeks’ worth of low ticket sales, and threatened to make a real dent in the 6 percent decline in grosses. Unfortunately, other films haven’t joined that rebellion. Sony’s “Blade Runner 2049” may not even see a worldwide gross to equal its production and marketing costs.
Read More:‘Thor: Ragnarok’ Review: Marvel’s Funniest Superhero Movie Is a Dazzling Buddy Comedy...
Initial returns for “It” set records, single-handedly reversed several weeks’ worth of low ticket sales, and threatened to make a real dent in the 6 percent decline in grosses. Unfortunately, other films haven’t joined that rebellion. Sony’s “Blade Runner 2049” may not even see a worldwide gross to equal its production and marketing costs.
Read More:‘Thor: Ragnarok’ Review: Marvel’s Funniest Superhero Movie Is a Dazzling Buddy Comedy...
- 10/20/2017
- by Tom Brueggemann
- Indiewire
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