A+E Networks took a big departure from the traditional upfront hard sell to emphasize the distinct culture and storytelling styles at its core networks.
The cable powerhouse’s dinner presentation at Jazz at Lincoln Center Tuesday night offered heartfelt testimonials from company staffers about the influence that TV has had on their lives.
There were a few brand-image pitch reels and plugs for upcoming shows — including “The Breach” scripted anthology series for History that will bow with the story of the Clinton-Lewinsky affair, and “Kevin Hart’s Guide to Black History” — but the primary message to the roomful of media buyers was the intense focus on storytelling and emotional engagement.
A+E Networks president-ceo Nancy Dubuc kicked it off by sharing memories of watching “General Hospital” with her grandmother after school, which nurtured her love of TV.
“The holy grail was Saturday night — ‘The Love Boat,’ ‘Fantasy Island’ and ‘Saturday Night Live,’ ” Dubuc...
The cable powerhouse’s dinner presentation at Jazz at Lincoln Center Tuesday night offered heartfelt testimonials from company staffers about the influence that TV has had on their lives.
There were a few brand-image pitch reels and plugs for upcoming shows — including “The Breach” scripted anthology series for History that will bow with the story of the Clinton-Lewinsky affair, and “Kevin Hart’s Guide to Black History” — but the primary message to the roomful of media buyers was the intense focus on storytelling and emotional engagement.
A+E Networks president-ceo Nancy Dubuc kicked it off by sharing memories of watching “General Hospital” with her grandmother after school, which nurtured her love of TV.
“The holy grail was Saturday night — ‘The Love Boat,’ ‘Fantasy Island’ and ‘Saturday Night Live,’ ” Dubuc...
- 3/22/2017
- by Cynthia Littleton
- Variety - TV News
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