Digital marketing specialist Click Communications will acquire veteran PR executive Carl Samrock’s publicity firm to create full-service agency Team Click.
The new entity is aimed at combining the experience in traditional publicity from the team at Carl Samrock Public Relations with Click Communications’ online marketing expertise. Click founder Mac McLean made the announcement Tuesday.
Click and Cspr had already been in partnership for more than six years by working on projects for Warner Bros., Walt Disney Studios, Sony, Universal, Lionsgate and DreamWorks Animation.
“Across today’s new PR landscape, no effective marketing strategy exists without the addition of social media, and the company’s integrated approach of proactive collaboration successfully bridges an all-too-common gap between the marketing and publicity departments,” the new company said.
Mac McLean and his wife, co-founder and partner Dinah McLean, will lead Team Click along with digital leaders Brigid Margeson and Emily Ronkar. Samrock will...
The new entity is aimed at combining the experience in traditional publicity from the team at Carl Samrock Public Relations with Click Communications’ online marketing expertise. Click founder Mac McLean made the announcement Tuesday.
Click and Cspr had already been in partnership for more than six years by working on projects for Warner Bros., Walt Disney Studios, Sony, Universal, Lionsgate and DreamWorks Animation.
“Across today’s new PR landscape, no effective marketing strategy exists without the addition of social media, and the company’s integrated approach of proactive collaboration successfully bridges an all-too-common gap between the marketing and publicity departments,” the new company said.
Mac McLean and his wife, co-founder and partner Dinah McLean, will lead Team Click along with digital leaders Brigid Margeson and Emily Ronkar. Samrock will...
- 3/14/2017
- by Dave McNary
- Variety - Film News
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