The Super Bowl often serves as a place for some of Madison Avenue’s most surprising work. In recent broadcasts of the pigskin classic, viewers have heard Clint Eastwood tell them, “It’s halftime in America,” and seen Bob Dylan sell cars. They’ve waded through ads that were two-minutes in length, and cringed as they were pitched an opportunity to get cash for gold by Mc Hammer and Ed McMahon.
In 2017, viewers may be startled anew.
Fox is readying a live commercial concept for its February 5, 2017, telecast of Super Bowl Li, according to a person familiar with the situation, though details of the execution and the advertiser could not be immediately learned. If the technique makes it into the Big Game’s advertising lineup, it could spark new attention from millions of viewers who may have thought they’d seen it all. A spokesman for Fox Networks Group, the 21st Century Fox-owned TV unit that operates...
In 2017, viewers may be startled anew.
Fox is readying a live commercial concept for its February 5, 2017, telecast of Super Bowl Li, according to a person familiar with the situation, though details of the execution and the advertiser could not be immediately learned. If the technique makes it into the Big Game’s advertising lineup, it could spark new attention from millions of viewers who may have thought they’d seen it all. A spokesman for Fox Networks Group, the 21st Century Fox-owned TV unit that operates...
- 12/8/2016
- by Brian Steinberg
- Variety - TV News
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