Paris — “Versailles,” the lush and sultry French period drama from Simon Mirren (“Criminal Minds”) and David Wolstencroft (“Spooks”) about King Louis Xiv, has become the most-watched telecast to date on Ovation TV in the U.S.
Ovation TV, the arts-focus cabler, rolled out the first two episodes of the show at 10 p.m. on Oct. 1. The premiere pulled in a total combined audience of 557K viewers, and tripled the network’s average prime time audience in the adults 25 to 54 category, according to Nielsen. It marked the network’s highest-rated drama premiere.
The cable network did not rely solely on positive word-of-mouth from Europe to make it happen: They flew in key cast members — George Blagden (who plays the king), Alexander Vlahos and Noémie Schmidt — along with co-creators/exec producers Mirren and Wolstencroft to participate in a creative promotional tour across the East Coast. The one-week campaign included social/digital support and live events in Washington and New...
Ovation TV, the arts-focus cabler, rolled out the first two episodes of the show at 10 p.m. on Oct. 1. The premiere pulled in a total combined audience of 557K viewers, and tripled the network’s average prime time audience in the adults 25 to 54 category, according to Nielsen. It marked the network’s highest-rated drama premiere.
The cable network did not rely solely on positive word-of-mouth from Europe to make it happen: They flew in key cast members — George Blagden (who plays the king), Alexander Vlahos and Noémie Schmidt — along with co-creators/exec producers Mirren and Wolstencroft to participate in a creative promotional tour across the East Coast. The one-week campaign included social/digital support and live events in Washington and New...
- 10/10/2016
- by Elsa Keslassy
- Variety - TV News
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