Neerja is a Hit and is now all set to cross 50 crore in a jiffy. As a matter of fact, trade predicts that the film could cover an even greater distance. For a film that has been made at a budget of around 20 crore, the film is now set to reap in very good profits. For its makers Fox, this has turned out to be a very good success. However, none of that was left on chance and there is a lot that went behind the scenes to make it happen.
We caught hold of the entire campaign plan that was painstakingly put into place for weeks in succession, which led to huge awareness for Neerja, hence resulting in wonderful opening and then sustained word of mouth.
Informs our source, “From ‘Who is Neerja’ to ‘India will not forget Neerja’, the graph of the marketing campaign of this very special...
We caught hold of the entire campaign plan that was painstakingly put into place for weeks in succession, which led to huge awareness for Neerja, hence resulting in wonderful opening and then sustained word of mouth.
Informs our source, “From ‘Who is Neerja’ to ‘India will not forget Neerja’, the graph of the marketing campaign of this very special...
- 2/26/2016
- by Joginder Tuteja
- Bollyspice
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