Sony Pictures Home Entertainment and Genius Brands International have set a multiyear deal for Sphe to provide marketing and distribution of content from Gbi’s Kid Genius and Baby Genius labels in North America, Variety has learned exclusively.
The agreement covers a quartet of brands — new music- and fashion-driven brand for tween girls SpacePop; a new original “Baby Genius” series to coincide with the brand’s expanded launch in 2016; Warren Buffett’s animated series “Secret Millionaires Club”; and “Stan Lee’s Mighty 7 (Slam 7).”
Genius Brands is also developing three new properties included in the agreement that will be announced shortly.
The deal also allows Sphe and Gbi to co-develop, distribute and globally merchandise future animated or live-action properties derived from their respective programming libraries.
“Sphe will work with the Gbi team to deliver enriching learning experiences and inspiring entertainment content to families and children across North America,” said Ben Means of Sphe.
The agreement covers a quartet of brands — new music- and fashion-driven brand for tween girls SpacePop; a new original “Baby Genius” series to coincide with the brand’s expanded launch in 2016; Warren Buffett’s animated series “Secret Millionaires Club”; and “Stan Lee’s Mighty 7 (Slam 7).”
Genius Brands is also developing three new properties included in the agreement that will be announced shortly.
The deal also allows Sphe and Gbi to co-develop, distribute and globally merchandise future animated or live-action properties derived from their respective programming libraries.
“Sphe will work with the Gbi team to deliver enriching learning experiences and inspiring entertainment content to families and children across North America,” said Ben Means of Sphe.
- 2/22/2016
- by Dave McNary
- Variety - TV News
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