Ten years ago today, the TV biz was jolted by the news that the WB Network and Upn would lay down their arms after 11 years of battle and join forces as the CW.
In hindsight, the biggest surprise is that the news of the netlets’ merger deal stayed secret until the leaders of their respective parent companies — CBS Corp.’s Leslie Moonves and Warner Bros.’ Barry Meyer — announced it at a hastily arranged news conference that morning at Manhattan’s St. Regis Hotel.
The sides had engaged in stealth negotiations for a little more than two months. The effort, code-named “Project S,” was primarily led by Meyer and Bruce Rosenblum, then Warner Bros. TV Group president (now president of Legendary TV and Digital), and CBS chief Moonves and Nancy Tellem, then CBS Paramount Television Entertainment Group president.
The talks were held in the executive suites at CBS and Warner Bros.,...
In hindsight, the biggest surprise is that the news of the netlets’ merger deal stayed secret until the leaders of their respective parent companies — CBS Corp.’s Leslie Moonves and Warner Bros.’ Barry Meyer — announced it at a hastily arranged news conference that morning at Manhattan’s St. Regis Hotel.
The sides had engaged in stealth negotiations for a little more than two months. The effort, code-named “Project S,” was primarily led by Meyer and Bruce Rosenblum, then Warner Bros. TV Group president (now president of Legendary TV and Digital), and CBS chief Moonves and Nancy Tellem, then CBS Paramount Television Entertainment Group president.
The talks were held in the executive suites at CBS and Warner Bros.,...
- 1/24/2016
- by Cynthia Littleton
- Variety - TV News
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