Welcome to Outrage Watch, HitFix's semi-regular rundown of entertainment-related kerfuffles. Not anxious enough already? Get your fix of righteous indignation below, and stay posted for outrage updates throughout the week. "Empire's" Jamal Lyon (Jussie Smollett) is PepsiCo's latest pitchman -- and that's not going down well with public health advocates. In a lucrative deal with the sodamaker, Fox has signed on for a "massive integrated-advertising campaign" that will see Smollett's character -- a rising R&B star -- score an endorsement from Pepsi in a storyline that will bleed directly into a splashy new 60-second ad for the soft drink. The commercial, which is set to be unveiled during the show's mid-season finale (slated to air on Dec. 2), will be seamlessly incorporated into the episode's plotline. As part of the deal, Smollett will also be taking over Pepsi's official Twitter account on Wednesday. “In the midst of a skyrocketing diabetes...
- 11/25/2015
- by Chris Eggertsen
- Hitfix
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