By partnering with AMC and Cineplex to make two low-budget horror films available in the home earlier than they would normally be, Paramount didn’t shatter the traditional release window — but it did find a way to crack it open a bit.
The deal is symbolically significant, even if it is unlikely to radically alter the business, because it represents one of the first times theater owners have agreed to a plan that impinges on their turf.
Under the deal, Paramount can push “Paranormal Activity: The Ghost Dimension” and “Scout's Guide to the Zombie Apocalypse” to digital platforms as soon as 17 days after they leave most theaters, instead of the typical 90 days.
Of course, there was a carrot involved to lure exhibitors to the table: By offering the two chains a percentage of digital sales that take place during the standard three months the films would have been in theaters,...
The deal is symbolically significant, even if it is unlikely to radically alter the business, because it represents one of the first times theater owners have agreed to a plan that impinges on their turf.
Under the deal, Paramount can push “Paranormal Activity: The Ghost Dimension” and “Scout's Guide to the Zombie Apocalypse” to digital platforms as soon as 17 days after they leave most theaters, instead of the typical 90 days.
Of course, there was a carrot involved to lure exhibitors to the table: By offering the two chains a percentage of digital sales that take place during the standard three months the films would have been in theaters,...
- 7/16/2015
- by Brent Lang
- Variety - Film News
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