Looks like Puma is about to get the #badgalriri treatment! The brand has named Rihanna its new Creative Director, a move which was confirmed on Women's Wear Daily earlier this morning. The songstress will preside over the sportswear giant's women's training line in what is described as a "multi-year partnership." As for a specific motive behind the choice: With a global pop star at the helm, the brand has the potential to gain a wider global audience and make competition more stiff with rivals Adidas and Nike. Riri, meanwhile, jetted to Herzogenaurach, Germany on Dec. 15 to visit Puma's global headquarters (and also hold her first meeting as Hbic with the creative team). This morning, she...
- 12/16/2014
- E! Online
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