A funny thing happened at the multiplex this past summer. Tom Cruise toplined a flashy, expensive blockbuster called Edge of Tomorrow, filled with all manner of explosions, nasty aliens and time-travel shenanigans – and it opened not only low, but shockingly low. Where was the love for Cruise, once a highly bankable star? And the actor aside, why didn’t people come for the same kind of popcorn thrills that have made even obviously awful flicks like every Transformers so successful?
A lot of people blamed the forgettable and generic title, which is admittedly the film’s weakest facet. And though I’m sure the blame doesn’t rest solely there, Warner Bros. clearly felt strongly enough about it to “rebrand” the movie for home platforms. Hence, Edge of Tomorrow is now Live Die Repeat: Edge of Tomorrow.
Not that it matters a bit (and I’m going to keep using...
A lot of people blamed the forgettable and generic title, which is admittedly the film’s weakest facet. And though I’m sure the blame doesn’t rest solely there, Warner Bros. clearly felt strongly enough about it to “rebrand” the movie for home platforms. Hence, Edge of Tomorrow is now Live Die Repeat: Edge of Tomorrow.
Not that it matters a bit (and I’m going to keep using...
- 10/11/2014
- by Isaac Feldberg
- We Got This Covered
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