The results of one of the most detailed pieces of research conducted on how the public feels about a range of more than 700 Australian celebrities and sports stars will be unveiled at Mumbrella360.
The Encore Score conducted research into public attitudes to 738 personalities, charting how widely recognised they are, and how positively or negatively they are perceived.
The project is similar to the Q Score research which takes place in the Us and was previously conducted in Australia, although the methodology for calculating the score takes a different approach.
A total of 2,650 respondents completed the survey. The online survey of the public was conducted by Pure Profile, while analysis and processing has been carried out by research house The Acid Test.
Research such as the Encore Score is one tool that TV programmers, advertising agencies, brands and PRs use when hiring talent and selecting ambassadors.
As well as being revealed at the Mumbrella360 conference,...
The Encore Score conducted research into public attitudes to 738 personalities, charting how widely recognised they are, and how positively or negatively they are perceived.
The project is similar to the Q Score research which takes place in the Us and was previously conducted in Australia, although the methodology for calculating the score takes a different approach.
A total of 2,650 respondents completed the survey. The online survey of the public was conducted by Pure Profile, while analysis and processing has been carried out by research house The Acid Test.
Research such as the Encore Score is one tool that TV programmers, advertising agencies, brands and PRs use when hiring talent and selecting ambassadors.
As well as being revealed at the Mumbrella360 conference,...
- 5/11/2012
- by mumbrella
- Encore Magazine
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