Relativity Media’s visually-stunning epic 3D adventure Immortals exceeded both internal and external industry estimates leading the company to its highest box office opener as an independent distributor, taking in an estimated $32.2mm in 3,112 locations in North America and $38mm internationally from opening in 35 countries, it was announced today by Kyle Davies, Relativity’s President of Worldwide Distribution. Opening on 11-11-11, the film impressively took the # 1 spot in America and became the highest R-Rated action film this year and the third highest-grossing R-rated film debut in 2011 behind The Hangover 2 ($85.9mm) and Paranormal Activity 3 ($52.6mm). Directed by Tarsem Singh, and from the producers of 300 Mark Canton, Gianni Nunnari and Relativity’s Ryan Kavanaugh, Immortals is completely original and not based on a comic book, novel or a previous film.
Relativity mounted a robust marketing and publicity campaign toward a broad audience, beginning by targeting the elusive under 35 male demographic,...
Relativity mounted a robust marketing and publicity campaign toward a broad audience, beginning by targeting the elusive under 35 male demographic,...
- 11/15/2011
- by BollySpice Editors
- Bollyspice
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