Photograph by Douglas Sonders
How Angela James, head of Harlequin's new romance e-book imprint, has forged a novel business model in paperless publishing.
Here are some things you may not have known about the $1 billion business that is romance publishing today: Divorced women read far fewer romance novels than single and married women do. Romance readers buy in volume and velocity, making them optimal digital readers. The stories are not about bodice-ripping anymore, or even just vampires, although those standbys haven't gone away; these days, the action is in shape-shifters (wolves, lions, and bears that take human form) and male-male (written for and usually by straight women). Oh, and about that action: Romance readers tend to want to see it, and it's not always vanilla.
Much of this, with the possible exception of the divorcées, initially eluded major romance publishers. None of it comes as a surprise to Angela James,...
How Angela James, head of Harlequin's new romance e-book imprint, has forged a novel business model in paperless publishing.
Here are some things you may not have known about the $1 billion business that is romance publishing today: Divorced women read far fewer romance novels than single and married women do. Romance readers buy in volume and velocity, making them optimal digital readers. The stories are not about bodice-ripping anymore, or even just vampires, although those standbys haven't gone away; these days, the action is in shape-shifters (wolves, lions, and bears that take human form) and male-male (written for and usually by straight women). Oh, and about that action: Romance readers tend to want to see it, and it's not always vanilla.
Much of this, with the possible exception of the divorcées, initially eluded major romance publishers. None of it comes as a surprise to Angela James,...
- 7/18/2011
- by Irin Carmon
- Fast Company
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