Joseph Nother
- Producer
- Art Department
- Director
Joseph is a recognized, multi-disciplinary leader in the design, advertising and marketing field. He is expert in branding and business strategy and in developing short-to-long form branded content. He's also an award-winning creative director and executive producer working with more than 100 brands over two decades. His work has earned broad local to international recognition including Emmys, Addys, Webbys and Tellys as well as features in Print Magazine Regional Annuals, Communication Arts and other publications.
In 2001, at 20, Joseph founded Designsensory, the integrated marketing and design agency based in Tennessee. As head of creative and as an agency principal, he helps grow brands one marketing moment at a time. He oversees teams that solve problems and marketing challenges with insightful strategy, innovative and inclusive design, and bold storytelling.
He has collaborated with grassroots to global organizations, governments, iconic destinations and celebrated brands. This includes states like Tennessee and South Carolina and South Dakota, destinations like Augusta, GA and Gatlinburg, TN and brands like The Biltmore Company, Jack Daniel's Whiskey, Lodge Cast Iron, NASCAR, Discovery, HGTV, Food Network, The Boy Scouts of America, Petsafe, Varsity, The Congressional Medal of Honor and Regal Cinemas.
He is Co-creator and Executive Producer for several original content series including Tennessee Uncharted an Emmy-winning outdoor travelogue series, Remastered an Emmy-winning docuseries on innovators and craftspeople, and The Wild Life, a show that goes behind-the-scenes at Zoo Knoxville.
In 2022, Joseph started Aspyre Media Group to help NIL collectives and universities develop and produce original content that leverage their roster of student-athletes. Current original series include Club Confidential: Tennessee Volunteers Edition, Keeping Score and The Replay. Three months into release, Club Confidential became the most popular show featuring Tennessee Volunteers athletics.
In 2001, at 20, Joseph founded Designsensory, the integrated marketing and design agency based in Tennessee. As head of creative and as an agency principal, he helps grow brands one marketing moment at a time. He oversees teams that solve problems and marketing challenges with insightful strategy, innovative and inclusive design, and bold storytelling.
He has collaborated with grassroots to global organizations, governments, iconic destinations and celebrated brands. This includes states like Tennessee and South Carolina and South Dakota, destinations like Augusta, GA and Gatlinburg, TN and brands like The Biltmore Company, Jack Daniel's Whiskey, Lodge Cast Iron, NASCAR, Discovery, HGTV, Food Network, The Boy Scouts of America, Petsafe, Varsity, The Congressional Medal of Honor and Regal Cinemas.
He is Co-creator and Executive Producer for several original content series including Tennessee Uncharted an Emmy-winning outdoor travelogue series, Remastered an Emmy-winning docuseries on innovators and craftspeople, and The Wild Life, a show that goes behind-the-scenes at Zoo Knoxville.
In 2022, Joseph started Aspyre Media Group to help NIL collectives and universities develop and produce original content that leverage their roster of student-athletes. Current original series include Club Confidential: Tennessee Volunteers Edition, Keeping Score and The Replay. Three months into release, Club Confidential became the most popular show featuring Tennessee Volunteers athletics.