The contentious relationship between pay-tv providers and media companies isn’t getting any better as the evolution from traditional linear viewing to streaming accelerates. On the heels of multiple carriage and retransmission disagreements, the latest dispute is of a different breed. When Warner Bros. Discovery announced that it would be bringing CNN branded news programming to its flagship streaming service Max, it raised a lot of the questions that onlookers had with the ill-fated CNN+ in 2022. Namely, how do you bring the live news coverage that viewers expect from the CNN brand without infringing on the carriage agreements that you have with cable, satellite, and live TV streaming services?
7-Day Free Trial $9.99+ / month Max via amazon.com
Get 20% Off Your Next Year of Max When Pre-Paid Annually
Initially, when Max made the announcement, the assumption was that the vast majority of programming would be original and exclusive to Max, with a...
7-Day Free Trial $9.99+ / month Max via amazon.com
Get 20% Off Your Next Year of Max When Pre-Paid Annually
Initially, when Max made the announcement, the assumption was that the vast majority of programming would be original and exclusive to Max, with a...
- 10/3/2023
- by Matt Tamanini
- The Streamable
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