Creative talents’ worries have been in focus this summer in Hollywood amid the dual writers and actors strikes, along with much debate about whether AI could replace artists and upset production. Management consulting firm Bain & Co. is signaling there could be a less contentious future though, which it outlines in a new report entitled “Tech in Content Production: Will AI Kill the Video Star?”
The authors, Nicole Magoon, Andre James, David Sanderson and Imogen Rey, even offer an encouraging spoiler in the subtitle: “It might help them.”
The key to that is the Bain team’s clear recommendation on whether AI should be explored as a replacement for writers, actors and visual artists. “Studios should spurn that path, but they can use technology to reduce budgets by pulling more of the production process up front and streamlining production and post-production,” they appeal to entertainment companies. “The savings will enable studios...
The authors, Nicole Magoon, Andre James, David Sanderson and Imogen Rey, even offer an encouraging spoiler in the subtitle: “It might help them.”
The key to that is the Bain team’s clear recommendation on whether AI should be explored as a replacement for writers, actors and visual artists. “Studios should spurn that path, but they can use technology to reduce budgets by pulling more of the production process up front and streamlining production and post-production,” they appeal to entertainment companies. “The savings will enable studios...
- 9/28/2023
- by Georg Szalai
- The Hollywood Reporter - Movie News
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