When Kate Harrison speaks later this month, everyone interested in the Professional Bull Riders league will hear her.
Harrison will be the face of the league’s new effort to get more fans to consider bull riding as a sport worth watching over the long haul. Later this month, the Endeavor-backed league launches its Pbr Team Series, in which eight teams with names like the Nashville Stampede and the Texas Rattlers compete in a ten-event regular season of five-on-five bull riding games, all leading up to a November championship that will be seen via CBS, Paramount+ and Pluto TV.
Even in modern sports, says Harrison, her presence might be seen as risky, despite a greater preponderance of female announcers leading sportscasts streamed by Amazon and Apple. A woman at the helm of a sports broadcast, she says, “is not what fans are used to seeing when they turn games on.
Harrison will be the face of the league’s new effort to get more fans to consider bull riding as a sport worth watching over the long haul. Later this month, the Endeavor-backed league launches its Pbr Team Series, in which eight teams with names like the Nashville Stampede and the Texas Rattlers compete in a ten-event regular season of five-on-five bull riding games, all leading up to a November championship that will be seen via CBS, Paramount+ and Pluto TV.
Even in modern sports, says Harrison, her presence might be seen as risky, despite a greater preponderance of female announcers leading sportscasts streamed by Amazon and Apple. A woman at the helm of a sports broadcast, she says, “is not what fans are used to seeing when they turn games on.
- 7/11/2022
- by Brian Steinberg
- Variety Film + TV
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