Following its launch earlier this month in Malaysia, streamer Aha is set to bow in Singapore and the Middle East.
The service, currently available in the Telugu and Tamil languages, will also begin offering Malayalam-language content with an eye on the Middle East expansion, where a migrant population that speaks the language abounds.
Operated by Arha Media and Broadcasting, the Telugu-language service began in Jan. 2020 and the Tamil service followed in February this year. Malaysia, where there is a large Tamil-speaking population, was a logical next step, with four originals by local filmmakers in Malaysian Tamil, where the inflexions are slightly different from the Tamil spoken in India. Singapore, which also has a significant Tamil population, will follow.
“We’re not trying to be a South Indian platform or a regional platform, instead, we want to go on a hyperlocal strategy,” Aha CEO Ajit Thakur told Variety on the sidelines...
The service, currently available in the Telugu and Tamil languages, will also begin offering Malayalam-language content with an eye on the Middle East expansion, where a migrant population that speaks the language abounds.
Operated by Arha Media and Broadcasting, the Telugu-language service began in Jan. 2020 and the Tamil service followed in February this year. Malaysia, where there is a large Tamil-speaking population, was a logical next step, with four originals by local filmmakers in Malaysian Tamil, where the inflexions are slightly different from the Tamil spoken in India. Singapore, which also has a significant Tamil population, will follow.
“We’re not trying to be a South Indian platform or a regional platform, instead, we want to go on a hyperlocal strategy,” Aha CEO Ajit Thakur told Variety on the sidelines...
- 9/29/2022
- by Naman Ramachandran
- Variety Film + TV
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