Mattel’s American Girl and CAA-owned Mills Entertainment, a producer and promoter of branded live entertainment, are teaming to launch the new musical American Girl Live.
The show, inspired by the popular American Girl characters, will begin a nationwide tour this fall. Venues, dates and specifics about the look and feel of the show still are forthcoming, but the producers say it will weave together character storylines with new original music.
“We’re thrilled to bring a new touring experience to families across the U.S. and offer this unique live-engagement with the brand,” said Katy Dickson, president of American Girl. “Over the past 30 years, American Girl’s beloved characters have become role models — inspiring millions of girls to think about their own character and how they want to make their mark on the world. We know girls and their families and friends will love seeing these incredible stories come to life in an exciting,...
The show, inspired by the popular American Girl characters, will begin a nationwide tour this fall. Venues, dates and specifics about the look and feel of the show still are forthcoming, but the producers say it will weave together character storylines with new original music.
“We’re thrilled to bring a new touring experience to families across the U.S. and offer this unique live-engagement with the brand,” said Katy Dickson, president of American Girl. “Over the past 30 years, American Girl’s beloved characters have become role models — inspiring millions of girls to think about their own character and how they want to make their mark on the world. We know girls and their families and friends will love seeing these incredible stories come to life in an exciting,...
- 4/9/2018
- by Dade Hayes
- Deadline Film + TV
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