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Today, It’s a Penalty launched its 14th global campaign ahead of Super Bowl Lvii focused on harnessing the power of sport to prevent abuse, exploitation and human trafficking.
Through partnerships with Hilton Hotels, Ihg Hotels & Resorts, Airbnb, Motel 6, American Airlines, Southwest Airlines, and many others, the 2023 Super Bowl campaign covers travel touchpoints to educate sports fans and the general public on what classifies as human trafficking and the subsequent penalties tied to those offenses. This year, It’s a Penalty is also excited to partner with Where Hope Lives, a survivor-based organization that serves women in Arizona and provides trauma-informed housing, behavioral health, medical care, education and career services.
It’s a Penalty aims to use large events that bring thousands of people together, such as the Super Bowl, as an opportunity to inform the public on not only how to identify exploitation and human trafficking, but...
Through partnerships with Hilton Hotels, Ihg Hotels & Resorts, Airbnb, Motel 6, American Airlines, Southwest Airlines, and many others, the 2023 Super Bowl campaign covers travel touchpoints to educate sports fans and the general public on what classifies as human trafficking and the subsequent penalties tied to those offenses. This year, It’s a Penalty is also excited to partner with Where Hope Lives, a survivor-based organization that serves women in Arizona and provides trauma-informed housing, behavioral health, medical care, education and career services.
It’s a Penalty aims to use large events that bring thousands of people together, such as the Super Bowl, as an opportunity to inform the public on not only how to identify exploitation and human trafficking, but...
- 1/24/2023
- Look to the Stars
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