The logo of British network Channel 4. (Courtesy image)
British public service broadcaster Channel 4 saw a three-fold increase in viewership of its shows on social video platform YouTube, the organization said this week.
The report is the first of several future disclosures as part of Channel 4’s new initiative called “Fast Forward,” which is prioritizing distribution across digital platforms in an effort to reach younger viewers with its alternative programming.
Among the Fast Forward initiatives are a doubling of social media views across Channel 4 social profiles by 2030 as well as continued investments in distribution shows on YouTube.
Already, full episodes on YouTube tripled their viewership during the first three months of the year when compared to the same time period last year, according to Channel 4. Shows offered by Channel 4 on YouTube include full episodes of “60 Days on the Estates” and the flagship soap opera “Hollyoaks.”
More than 23 million views...
British public service broadcaster Channel 4 saw a three-fold increase in viewership of its shows on social video platform YouTube, the organization said this week.
The report is the first of several future disclosures as part of Channel 4’s new initiative called “Fast Forward,” which is prioritizing distribution across digital platforms in an effort to reach younger viewers with its alternative programming.
Among the Fast Forward initiatives are a doubling of social media views across Channel 4 social profiles by 2030 as well as continued investments in distribution shows on YouTube.
Already, full episodes on YouTube tripled their viewership during the first three months of the year when compared to the same time period last year, according to Channel 4. Shows offered by Channel 4 on YouTube include full episodes of “60 Days on the Estates” and the flagship soap opera “Hollyoaks.”
More than 23 million views...
- 5/21/2024
- by Matthew Keys
- The Desk
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