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It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
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Earlier this month, Rhett & Link went somewhere few (or maybe no?) creators have gone before: the breakfast table.
They got together with creator-focused brand development and merchandising firm Warren James to make MishMash, a 90s nostalgia cereal brand that seems like it’s begging for shelf space at Walmart under an “As seen on YouTube” sign.
MishMash isn’t in stores yet, but Warren James CEO Saurabh Shah told my co-host Lauren Schnipper and I that it’s “looking at some retail plays.” He also says the firm has three or four more food & bev projects in development...
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by link in bio service Bio Sites from Squarespace.
Earlier this month, Rhett & Link went somewhere few (or maybe no?) creators have gone before: the breakfast table.
They got together with creator-focused brand development and merchandising firm Warren James to make MishMash, a 90s nostalgia cereal brand that seems like it’s begging for shelf space at Walmart under an “As seen on YouTube” sign.
MishMash isn’t in stores yet, but Warren James CEO Saurabh Shah told my co-host Lauren Schnipper and I that it’s “looking at some retail plays.” He also says the firm has three or four more food & bev projects in development...
- 11/28/2023
- by James Hale
- Tubefilter.com
Warren James, a brand development and merchandising firm that’s worked with digital creators like Hasan Piker, LilyPichu, and Deestroying, has named Saurabh Shah its new CEO.
Shah is a “longtime advisor to the company,” Warren James says. He comes to the firm from medical uniform provider Jaanuu, where he served as chief growth officer in charge of ecommerce revenue, business-to-business sales, data and analytics, and consumer insights.
Prior to joining Jaanuu, Shah served as head of operations and business development at Next 10 Ventures, and was a partner at management consultancy Boston Consulting Group.
In his new role, Shah will “use his extensive experience in management consulting and in the creator economy space to help scale the company’s business and overall growth over the next several years, in addition to setting vision and strategy for the company,” Warren James says.
Kevin Ramsey, Warren James’ co-founder and chief operating officer,...
Shah is a “longtime advisor to the company,” Warren James says. He comes to the firm from medical uniform provider Jaanuu, where he served as chief growth officer in charge of ecommerce revenue, business-to-business sales, data and analytics, and consumer insights.
Prior to joining Jaanuu, Shah served as head of operations and business development at Next 10 Ventures, and was a partner at management consultancy Boston Consulting Group.
In his new role, Shah will “use his extensive experience in management consulting and in the creator economy space to help scale the company’s business and overall growth over the next several years, in addition to setting vision and strategy for the company,” Warren James says.
Kevin Ramsey, Warren James’ co-founder and chief operating officer,...
- 10/12/2022
- by James Hale
- Tubefilter.com
A manga written by an esports pro. A union-made clothing line created by a political streamer. A selection of toys tied to a group of Roblox superstars. These are just a few of the products that have been launched in partnership with Warren James, a brand development company that just raised a 6 million Series A funding round.
The Series A round was led by Crossbeam Venture Partners, with additional participation from Fj Labs. With its fresh funding, Warren James will launch new products alongside creators while also expanding its business to encompass new verticals.
According to Business Insider, there’s one category in particular where Warren James is looking to make an impact: Food and beverages. In a pitch deck the company shared with investors, it cited Logan Paul and Ksi’s Prime as an example of a creator-led business that is moving massive amounts of product. Across six months,...
The Series A round was led by Crossbeam Venture Partners, with additional participation from Fj Labs. With its fresh funding, Warren James will launch new products alongside creators while also expanding its business to encompass new verticals.
According to Business Insider, there’s one category in particular where Warren James is looking to make an impact: Food and beverages. In a pitch deck the company shared with investors, it cited Logan Paul and Ksi’s Prime as an example of a creator-led business that is moving massive amounts of product. Across six months,...
- 9/1/2022
- by Sam Gutelle
- Tubefilter.com
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