Amazon MGM Studios is expanding Lauren Anderson’s role at the company, now that Prime Video is advertising-supported.
Anderson, who previously led AVOD original content and programming for Amazon Studios (primarily for is Fast service Freevee), will now be head of brand and content innovation, serving as a liaison of sorts between the studio and brand advertisers, “helping them find engaging moments to partner across our Originals slate.”
Her purview will include advertising sponsorships, integrations, custom content, and brand-supported originals across both film and TV, and will continue to oversee AVOD originals for the company.
Anderson’s elevation is part of a larger restructuring at Amazon MGM Studios in the wake of the advertising push.
Christel Miller will now lead a “scripted hybrid” team, focused on new business models for scripted programming, including brand-funded scripted shows; Jenny Falkoff and Alysia Russo will continue to oversee docuseries and reality programming; Benoit...
Anderson, who previously led AVOD original content and programming for Amazon Studios (primarily for is Fast service Freevee), will now be head of brand and content innovation, serving as a liaison of sorts between the studio and brand advertisers, “helping them find engaging moments to partner across our Originals slate.”
Her purview will include advertising sponsorships, integrations, custom content, and brand-supported originals across both film and TV, and will continue to oversee AVOD originals for the company.
Anderson’s elevation is part of a larger restructuring at Amazon MGM Studios in the wake of the advertising push.
Christel Miller will now lead a “scripted hybrid” team, focused on new business models for scripted programming, including brand-funded scripted shows; Jenny Falkoff and Alysia Russo will continue to oversee docuseries and reality programming; Benoit...
- 5/29/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
Amazon Prime Video’s push into the advertising space was heavily documented at the recent Upfronts with star turns from the likes of Reese Witherspoon and Will Ferrell.
The streamer has now rejigged its executive team following this push.
Lauren Anderson has been named Head, Brand and Content Innovation. In the new role, she will managed Amazon MGM Studios’ collaboration with brands as they partner on its originals.
The news was revealed in a memo from Amazon MGM Studios Head of Television Vernon Sanders.
Anderson was previously Head of AVOD Programming and Studios Unscripted across US Prime Video and Amazon Freevee.
She will continue to oversee the AVOD originals teams.
Christel Miller, who continues to report to Anderson, will lead a newly named Scripted Hybrid team, which will included brand-funded scripted projects.
Jenny Falkoff and Alysia Russo will continue as Head of Reality Series and Head of Docu-Series, respectively, and...
The streamer has now rejigged its executive team following this push.
Lauren Anderson has been named Head, Brand and Content Innovation. In the new role, she will managed Amazon MGM Studios’ collaboration with brands as they partner on its originals.
The news was revealed in a memo from Amazon MGM Studios Head of Television Vernon Sanders.
Anderson was previously Head of AVOD Programming and Studios Unscripted across US Prime Video and Amazon Freevee.
She will continue to oversee the AVOD originals teams.
Christel Miller, who continues to report to Anderson, will lead a newly named Scripted Hybrid team, which will included brand-funded scripted projects.
Jenny Falkoff and Alysia Russo will continue as Head of Reality Series and Head of Docu-Series, respectively, and...
- 5/29/2024
- by Peter White
- Deadline Film + TV
Exclusive: There’s more movement in Amazon’s programming team with unscripted exec Chris Castallo moving to the streamer’s scripted division.
Castallo joined the company in 2018 as Head of Unscripted Television for Amazon Studios, focused on non-scripted series for Amazon Prime Video. However, a restructure last year, saw him oversee alternative programming across both Prime Video and its free streaming service Freevee, reporting to Lauren Anderson, Head of AVOD Originals, Unscripted, and Targeted Programming for Amazon Studios.
He will now move into the scripted team. No immediate word on whether he will be directly replaced in the unscripted team.
Anderson, whose team has had a breakout hit with James Marsden prank improv comedy Jury Duty, will continue to oversee unscripted. Her team also includes senior unscripted creative executive Jenny Falkoff.
Castallo was responsible for series such as Lizzo’s Watch Out For The Big Grrrls, which won the Emmy...
Castallo joined the company in 2018 as Head of Unscripted Television for Amazon Studios, focused on non-scripted series for Amazon Prime Video. However, a restructure last year, saw him oversee alternative programming across both Prime Video and its free streaming service Freevee, reporting to Lauren Anderson, Head of AVOD Originals, Unscripted, and Targeted Programming for Amazon Studios.
He will now move into the scripted team. No immediate word on whether he will be directly replaced in the unscripted team.
Anderson, whose team has had a breakout hit with James Marsden prank improv comedy Jury Duty, will continue to oversee unscripted. Her team also includes senior unscripted creative executive Jenny Falkoff.
Castallo was responsible for series such as Lizzo’s Watch Out For The Big Grrrls, which won the Emmy...
- 5/4/2023
- by Peter White
- Deadline Film + TV
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