Sunday night’s Super Bowl audience watched the New England Patriots seize their sixth NFL championship and got an eyeful of Maroon 5 frontman Adam Levine’s nipples, but at least one of the broadcast’s coveted ad spots was more essential to hear than to see. Michelob Ultra’s debut commercial for their new light beer, called Pure Gold, uses a combination of isolated, textural sounds which can trigger tingly physical sensations in the listener, a phenomena known as autonomous sensory meridian response, or Asmr. While videos that feature specific...
- 2/4/2019
- by Amelia McDonell-Parry
- Rollingstone.com
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