Fox Sports hired David Katz, founder of ThePostGame and a former exec at Yahoo and CBS, as executive VP of digital.
In the role, Katz is responsible for managing the Fox Sports digital business, overseeing content and distribution for the group. Fox Sports Digital’s properties include FoxSports.com and the Fox Sports Go live-streaming authenticated video service. Katz reports to Mark Silverman, who was named president of Fox Sports National Networks in January 2018.
“We’re excited to bring David’s leadership to the team here at Fox Sports,” Silverman said in announcing Katz’s hire. “We believe his breadth of sports experience will greatly enhance our existing digital team and advance our efforts to grow the Fox Sports digital business.”
Former Fox Sports Evp of digital Pete Vlastelica left in 2016 to become CEO of Activision Blizzard’s esports leagues division.
Most recently, Katz was founder and CEO of ThePostGame,...
In the role, Katz is responsible for managing the Fox Sports digital business, overseeing content and distribution for the group. Fox Sports Digital’s properties include FoxSports.com and the Fox Sports Go live-streaming authenticated video service. Katz reports to Mark Silverman, who was named president of Fox Sports National Networks in January 2018.
“We’re excited to bring David’s leadership to the team here at Fox Sports,” Silverman said in announcing Katz’s hire. “We believe his breadth of sports experience will greatly enhance our existing digital team and advance our efforts to grow the Fox Sports digital business.”
Former Fox Sports Evp of digital Pete Vlastelica left in 2016 to become CEO of Activision Blizzard’s esports leagues division.
Most recently, Katz was founder and CEO of ThePostGame,...
- 9/27/2018
- by Todd Spangler
- Variety Film + TV
Video game publisher Activision Blizzard announced Monday it’s teaming up with global measurement and data analytics company Nielsen to track and value esports brand investments across the company’s multiple leagues and titles.
Nielsen will use the same methodology it uses to track traditional sports brands to assess brand exposure in Activision Blizzard esports events across different titles, formats, and geographic locations. It will start with Blizzard Entertainment’s Overwatch League, Overwatch World Cup, and Overwatch Contenders this year, along with Activision’s Call of Duty World League. It will then expand to other esports programs in 2019.
The global esports economy will grow to an estimated $906 million this year, according to research company Newzoo. The majority of this revenue (77%) will come from endemic and non-endemic brands investing in the industry directly via sponsorships and advertising, and indirectly via media rights and content licenses. Newzoo estimates brands will spend $694 million...
Nielsen will use the same methodology it uses to track traditional sports brands to assess brand exposure in Activision Blizzard esports events across different titles, formats, and geographic locations. It will start with Blizzard Entertainment’s Overwatch League, Overwatch World Cup, and Overwatch Contenders this year, along with Activision’s Call of Duty World League. It will then expand to other esports programs in 2019.
The global esports economy will grow to an estimated $906 million this year, according to research company Newzoo. The majority of this revenue (77%) will come from endemic and non-endemic brands investing in the industry directly via sponsorships and advertising, and indirectly via media rights and content licenses. Newzoo estimates brands will spend $694 million...
- 4/16/2018
- by Brian Crecente
- Variety Film + TV
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