Showtime has named Turner and NBCUniversal veteran Michael Engleman as its Chief Marketing Officer.
He will oversee the network’s marketing, creative advertising and digital media divisions, including consumer and distribution marketing, promotions and media. He will also manage day-to-day operations of digital platform marketing, broadband, mobile, emerging platform initiatives and multiplatform content.
In addition, Engleman will also have marketing oversight of Pop TV and Smithsonian Channel.
He will succeed Don Buckley, whose eight-year run at the premium network has come to an end.
The announcement was made by Showtime CEO David Nevins, who is also Chief Creative Officer of CBS Corp. Engleman will be based in La, reporting to Nevins.
“Michael is a brilliant and experienced marketing leader whose calling card is his clever, original vision,” said Nevins. “His ability to thrive within the sensory overload of modern-day media on all platforms sets him apart, making him the ideal...
He will oversee the network’s marketing, creative advertising and digital media divisions, including consumer and distribution marketing, promotions and media. He will also manage day-to-day operations of digital platform marketing, broadband, mobile, emerging platform initiatives and multiplatform content.
In addition, Engleman will also have marketing oversight of Pop TV and Smithsonian Channel.
He will succeed Don Buckley, whose eight-year run at the premium network has come to an end.
The announcement was made by Showtime CEO David Nevins, who is also Chief Creative Officer of CBS Corp. Engleman will be based in La, reporting to Nevins.
“Michael is a brilliant and experienced marketing leader whose calling card is his clever, original vision,” said Nevins. “His ability to thrive within the sensory overload of modern-day media on all platforms sets him apart, making him the ideal...
- 7/8/2019
- by Dade Hayes
- Deadline Film + TV
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