Kevin Hart’s Laugh Out Loud and Brent Montgomery’s Wheelhouse Entertainment have inked a co-production deal and have set their first joint project with ride-sharing app Lyft’s fledgling entertainment arm.
The two companies are working to develop, produce and distribute a slate of unscripted programming that will showcase new comedy voices and stories. They will partner with brands to co-fund and co-produce these titles.
Lyft Entertainment, the nascent arm of the ride-sharing company has boarded their first joint project – Lyft Comics from Kevin Hart.
The show features comedians driving for Lyft as they test out new stand up sets on unsuspecting passengers along for the ride. Laugh Out Loud previously partnered with Lyft for the Hart-led series Lyft Legend and the company also co-produced Billy on the Street.
The deal will see Laugh Out Loud, which has over 100M consumers across its Lol Network, work with Wheelhouse companies including Campfire,...
The two companies are working to develop, produce and distribute a slate of unscripted programming that will showcase new comedy voices and stories. They will partner with brands to co-fund and co-produce these titles.
Lyft Entertainment, the nascent arm of the ride-sharing company has boarded their first joint project – Lyft Comics from Kevin Hart.
The show features comedians driving for Lyft as they test out new stand up sets on unsuspecting passengers along for the ride. Laugh Out Loud previously partnered with Lyft for the Hart-led series Lyft Legend and the company also co-produced Billy on the Street.
The deal will see Laugh Out Loud, which has over 100M consumers across its Lol Network, work with Wheelhouse companies including Campfire,...
- 6/22/2020
- by Peter White
- Deadline Film + TV
Update: Following the publication of this article, Chance the Rapper tweeted that the Lyft partnership is “not a bundle,” and Chance’s business affairs team told Rolling Stone that it met with Billboard and Nielsen to note that the Lyft free downloads should not tally on the Billboard 200 in accordance with the artist’s wishes. While Billboard announced Monday that it will not log the free albums, the bundled downloads are still eligible for other music charts, including the Rolling Stone 200 Albums Chart, which all apply unique methodology to sales,...
- 7/29/2019
- by Amy X. Wang
- Rollingstone.com
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