- Joe Bonilla began his career as a photographer and shortly after became a Journalist, Social Columnist and Magazine Editor for Editorial Televisa in Puerto Rico and Mexico. Some of his most important publications included, Imagen Puerto Rico and TVyNovelas International. He was also part of the team that founded Furia Musical, Elle and Marie Claire en Español.
Joe set a league of his own pioneering as Press Agent; Multi-tasking his skills in Public Relations and Publicity for renowned celebrities out of Mexico City. He founded RightXposure Agency, where some of the first clients on his portfolio included: Ricky Martin, Jon Secada and Emilio & Gloria Estefan. Joe was also the Official Correspondent for Telehit and later became the Talent Coordinator for the Televisa primetime show "Al Fin de Semana."
Among other achievements and more than 20 years in the Industry; Joe's valued experience makes him one of the most renowned strategic marketing specialists of America.
As his vision transcends barriers, he managed to crossover the careers of talents such as: Fernando Carrillo, Julian Gil, Shalim, Adamari López, Luis Roberto Guzmán, Carlos Ponce and most recently Isabel Burr, Carmen Aub, Jeimy Osorio, Rafael Amaya, Hernan Canto and Gimena Gomez, among others.
In the Music Industry his brand name has been related to the success of important personalities like: Ricky Martin, Thalia, Fernando Colunga, Paulina Rubio and Shakira. Along with the music explosion an opportunity came to open a new chapter in his journey. Joe was soon to leave Mexico to Miami with Shakira, by the hand of his great friend and colleague, Emilio Estefan Jr. Joe was the Estefan's publicist and later was appointed for several years as Media Director for Latin America at their Miami Beach Headquarters.
The Boom Latino, considered as the golden glamorous age for Latin Music, allowed Joe to launch great projects including: Shakira, Alejandro Fernandez first ballads album, Jon Secada, Alex Pires, Carlos Vives, Azúcar Moreno, Selena and the legendary Celia Cruz. Joe's vast experience and his ambition of leading artistic careers through an ideal path led him to create the firm Crossover Agency 15 years ago, which is now Latinvasion Agency, in Miami, FL.
From Celebrity Press and Public Relations to Artistic Management and Strategic Marketing, Joe manages to reinvent and diversify his services launching, corporate openings and Red Carpets. He holds a respected and diverse customer base: Freemantle Media, Sony Entertainment Television, Calvin Klein, Lionsgate, Panamax Films, Conde Nast, MTV Latino Red Bull and Nike - to name a few. He has personalized one-on-one efforts with major figures such as Giselle Blondet, Maria Celeste Arraras, Miguel Bosé, Camila, Fanny Lu, Alejandra Guzman, Diego Torres, Mana, Juanes, and for the past decade, Enrique Iglesias, the most successful Latin Artist in the World.
The current agency roster includes: Marlene Favela, Shalim Ortiz, Charytin Goyco, Javier Díaz Dueñas, Mario Loria, Sergio Mur, Zuleyka Rivera, Gimena Gomez, Emmanuel Orenday, Claudio Lafarga, Carolina Ayala, Hernan Canto, Sacha Marcus and Hollywood Stars Diego Boneta and Roselyn Sanchez, among others.
The Agency remains as projects consultant for Universal Music, Sony Music, Telemundo, Mundo Fox, Univision and Televisa.
Expand and reinvent-that's the goal. Being in the game and following the pulse of technology. Now that the world of music and television is experiencing this remarkable transformation, we joined the process by combining and seeking new alternatives in business binomials and talent proposals for all productions worldwide.
One of Joe's most remarkable qualities is the ability to maintain lasting relationships in the industry, which once again proves that the important thing is not to arrive, but to stay. Latinvasion Agency's objectives are focused on agglomerating diverse branches and professionals.- IMDb Mini Biography By: - - Joe Bonilla started his career as a photographer and journalist in Puerto Rico and Mexico, working with magazines such as Imagen, TVyNovelas, Furia Musical, Elle and Marie Claire en Español. Mexico has been an important place for his career where he learned early on that there are no limits in this industry. Therefore he has been able to establish himself as a multi talented asset to many Artists, TV Networks, Production Companies, Casting Offices, Directors, Producers and always staying true to himself.
Bonilla worked for many years as Ricky Martin's Press Officer; Talent Coordinator for Televisa's "Noche de Estrellas" TV show; and has helped build careers for many successful Hispanic actors like Rafael Amaya, Adamari Lopez, Fernando Carrillo, Julian Gil, Carmen Aub, Jeimy Osorio, Carlos Ponce, Isabel Burr to name a few.
Bonilla decided to expand to USA opening a PR office in Miami Beach. He worked as Press Director for Emilio and Gloria Estefan. Those were considered the golden years for the music industry in the Latin market, where he helped managers and Record Companies develop projects for Shakira, Alejandro Fernandez, Jon Secada, Thalia, Celia Cruz among many others. His resourceful connections were key to many successful Red carpet events and concerts, for example Juanes, Miguel Bose, Mana.
The success of his hard work led him to identify the need of a talent agency in Miami, a place where both the Hispanic & American market was growing immensely. In the early 00's, Latinvasion Agency opened its doors in Miami Beach, with the idea to provide talent to the already established relationships Bonilla had with TV Networks such as Televisa, Univision, Telemundo, Telefe, Argos Television, RCN and ABC, Disney, Lifetime, Nickelodeon, Blim and Netflix in the US Martket. His clients have worked in projects such as El Señor de los Cielos, Señora Acero, Celia, Hasta que te conocí, Cesar, Narcos, Sense8, Devious Maids, Vino el Amor, Despertar Contigo, Las Chicas del Cable, Club de Cuervos and La Esclava Blanca.
Among Joe Bonilla's current clients are international superstar Enrique Iglesias, Grammy Award winning duo Jesse & Joy, Hollywood's actress Roselyn Sanchez, Dominican actress and host Charityn Goyco, actress Carmen Aub, Jeimy Osorio, Isabel Burr, Marlene Favela, Gimena Gomez; actors Hernan Canto, Modesto Lacen, Mauricio Henao and many more. As diversity keeps growing within the entertainment business Joe Bonilla, alongside with Latinvasion is determined to continue discovering new Hispanic Talent, who are the second largest group in the US.- IMDb Mini Biography By: Latinvasion
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