Black Women Activists and Stars to Run White Stars’ Instragram Accounts for #ShareTheMicNow Campaign
All day Wednesday, dozens of prominent Black women in Hollywood, fashion, business, literature and political activism will be taking over the Instagram accounts of white women including Julia Roberts and Elizabeth Warren, as part of the #ShareTheMicNow campaign, which aims to amplify the voices and stories of Black women.
Created by Bozoma Saint John, Cmo at Endeavor, fashion designer Stacey Bende, and bestselling writers Luvvie Ajayi Jones and Glennon Doyle, the campaign will see 46 Black women run the accounts of 46 white women. “When the world listens to women, it listens to white women. For far too long, Black women’s voices have gone unheard, even though they’ve been using their voices loudly for centuries to enact change,” #ShareTheMicNow said in a press release. “Today, more than ever, it is Necessary that we create a unifying action to center Black women’s lives, stories, and calls to action. We need to listen to Black women.
Created by Bozoma Saint John, Cmo at Endeavor, fashion designer Stacey Bende, and bestselling writers Luvvie Ajayi Jones and Glennon Doyle, the campaign will see 46 Black women run the accounts of 46 white women. “When the world listens to women, it listens to white women. For far too long, Black women’s voices have gone unheard, even though they’ve been using their voices loudly for centuries to enact change,” #ShareTheMicNow said in a press release. “Today, more than ever, it is Necessary that we create a unifying action to center Black women’s lives, stories, and calls to action. We need to listen to Black women.
- 6/10/2020
- by Ross A. Lincoln
- The Wrap
A new social media campaign launching Wednesday called #ShareTheMicNow will have Black women speak from the Instagram accounts of white women who have large platforms from Julia Roberts to Gwenyth Paltrow, Hilary Swank, Alex Morgan and Kourtney Kardashian. In the initial broad coalition of women, organizer Bozoma Saint John, Chief Marketing Officer at Endeavor, will take over Kourtney Kardashian’s account; Kahlana Barfield Brown will take over Julia Roberts’ account; Latham Thomas will take over Gwenyth Paltrow’s account; Angelica Ross will take over Hilary Swank’s account; and Ibtihaj Muhammad will take over Alex Morgan’s account.
#ShareTheMicNow wants to magnify “Black women and the important work they’re doing in order to catalyze the change that will only come when we truly hear each other’s voices,” the group said in a statement Tuesday. It “encourages Black and white women in relationship to recreate this action in their own spaces.
#ShareTheMicNow wants to magnify “Black women and the important work they’re doing in order to catalyze the change that will only come when we truly hear each other’s voices,” the group said in a statement Tuesday. It “encourages Black and white women in relationship to recreate this action in their own spaces.
- 6/9/2020
- by Jill Goldsmith
- Deadline Film + TV
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